Digital Marketing Blog

How to Optimize Email Marketing for Your IT Audience

IT professionals are enlightened, sophisticated, and critical buyers. If they’ve given you the green light to connect with them via email during...
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Build Your MarTech Stack with Your Strategy in Mind

When almost a third of your budget is spent on your marketing technology stack, you want to be confident that you’re realizing its full value and...
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Interactive Content to Inspire You

Many technology marketers have amped up their marketing efforts by adding interactive components to their content. Interactivity helps to boost the...
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5 Steps to Implementing a Successful Account Based Marketing Campaign

What is Account Based Marketing? Account Based Marketing is a B2B strategy used by sales and marketing teams that allows a business to personalize...
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10 Ways to Avoid Hosting a Boring Webinar

We’ve all been disappointed by the promise of an inspiring webinar that in actuality turns out to be a lackluster experience. Whether it’s due to a...
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Creative Ways to Engage IT Pros Using Interactive Content

With over four million blog posts published each day, creating content that will attract and hold the attention of your target audience can seem like...
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Getting Smart With Brand Consistency

Your brand is a valuable asset. It represents the culmination of your committed efforts in shaping the market’s perception of your product, service,...
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How to Plan an Effective B2B Content Marketing Strategy

Planning an effective B2B Content Marketing Strategy is a great way to coordinate the creation and distribution of content to a clearly-defined...
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Webinars 101: Producing and Marketing Your Next Webinar

Since in-person meetings are no longer possible at this time, many B2B organizations have had to quickly transform their traditional face-to-face...
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How to Select the Right Stock Imagery for Your Technology Audience

Using Images in a B2B Content Strategy The visual look and feel of your company is often the primary lasting impression for your technology audience....
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15 Tips for Hosting the Perfect Zoom Webinar

Key Terms: Attendee: registrants of the webinar that log in to the webinar Moderator: introduces the Panelists Panelist: speakers/presenters during...
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Avoid Content Decay by Creating ‘Snackable’ Content

  You’ve written an amazingly insightful blog post that captures the interest of your audience of B2B technology buyers and you are thrilled! As you...
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