Digital Marketing Blog

How to Use a Case Study as a Digital Marketing Tool

The purchase journey of an IT professional can be long, complex, and overwhelming. To help them navigate the challenging journey, IT pros often look...
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Expand Your Marketing Resources with MaaS (Marketing as a Service)

Marketing professionals across industries and continents would agree that technology has had a tremendous influence on the marketing industry. Not...
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Beginner's Guide to LinkedIn Advertising

LinkedIn advertising is a powerful way to connect with your technology audience, but understanding its vast collection of products and features can...
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How to Optimize Email Marketing for Your IT Audience

IT professionals are enlightened, sophisticated, and critical buyers. If they’ve given you the green light to connect with them via email during...
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Build Your MarTech Stack with Your Strategy in Mind

When almost a third of your budget is spent on your marketing technology stack, you want to be confident that you’re realizing its full value and...
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Interactive Content to Inspire You

Many technology marketers have amped up their marketing efforts by adding interactive components to their content. Interactivity helps to boost the...
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5 Steps to Implementing a Successful Account Based Marketing Campaign

What is Account Based Marketing? Account Based Marketing is a B2B strategy used by sales and marketing teams that allows a business to personalize...
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10 Ways to Avoid Hosting a Boring Webinar

We’ve all been disappointed by the promise of an inspiring webinar that in actuality turns out to be a lackluster experience. Whether it’s due to a...
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Creative Ways to Engage IT Pros Using Interactive Content

With over four million blog posts published each day, creating content that will attract and hold the attention of your target audience can seem like...
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Getting Smart With Brand Consistency

Your brand is a valuable asset. It represents the culmination of your committed efforts in shaping the market’s perception of your product, service,...
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How to Plan an Effective B2B Content Marketing Strategy

Planning an effective B2B Content Marketing Strategy is a great way to coordinate the creation and distribution of content to a clearly-defined...
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Webinars 101: Producing and Marketing Your Next Webinar

Since in-person meetings are no longer possible at this time, many B2B organizations have had to quickly transform their traditional face-to-face...
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