36-Month Customer Lifecycle Nurture Program: Softchoice
Softchoice is a North American provider of IT solutions and services.
Engage and educate Softchoice customers who have purchased NetApp storage.
Automated email marketing workflow consisting of a series of 10 personalized emails which are triggered to go out over the course of the 3-year customer lifecycle. The emails incorporate new customer on boarding tools, mid-lifecycle special offers, and contract renewal reminders.
- Marketing automation
- Content development
- Graphic design
- Landing page and microsite development
- Custom reporting
- Project management